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Pure Management Group to Open Aura Nightclub in Atlantis Paradise Island Bahamas

Aura Atlantis

FOR IMMEDIATE RELEASE

AURA NIGHTCLUB TO OPEN IN APRIL 2007

AT ATLANTIS, PARADISE ISLAND

Pure Management Group and Kerzner International Resorts

Team Together on State-of-the-Art Venue

LAS VEGAS - Nightlife innovator Pure Management Group is expanding outside of the United States to unveil a new era in nightlife with Aura, opening in April 2007 at Atlantis, Paradise Island in The Bahamas.

"We are thrilled to bring a whole new concept in nightlife to The Bahamas with Aura at Atlantis," said Pure Management Group Managing Partner Robert Frey. "Kerzner is the perfect partner for our first international nightlife venture and we are really excited by the final product."

Designed by internationally renowned architect Jeffrey Beers, Aura will be a nightclub that radiates elegant sophistication and sheer beauty. The 9,000 square-foot nightclub will transform nightlife in The Bahamas through exceptional service, distinguished staff and impeccable design.

Elevated off the casino floor, a grand staircase greets guests and invites them into a club experience as extraordinary as its host property. Once at club level, guests will enter Aura and be transported into a land of exhilaration as the stylish dance floor and DJ booth command attention at first sight. The sunken dance floor is surrounded by lush banquettes set for VIP bottle service while the raised DJ booth sets the pulse of the nightclub. Two ultra-VIP sections and two bars will sit on the outskirts of the dance floor. The nightclub is designed to encourage a constant circle of movement, drawing guests in to experience every aspect of luxury and decadence that Aura has to offer.

"Atlantis has always been a leader in redefining sophisticated Caribbean travel, bringing in world-class chefs such as Nobu and Bobby Flay and constantly raising the bar in entertainment," said George Markantonis, President and Managing Director of Atlantis. "By partnering with Pure Management Group on Aura, we have done it once again. We know that Aura will set the precedent for a chic nightlife experience in the Bahamas the same way Pure Management Group has impacted nightlife in Las Vegas."

With a true commitment to customer service, Aura will instill a level of service that can only be found at a Pure Management Group venue. Catering to all visitors of the island, Aura will pride itself on treating every guest as a VIP and every VIP as a King. For club goers searching for an over-the-top vacation experience, Aura will be implementing European-style bottle service, leaving the illustrious staff to tend to every pressing need.

Aura will also draw a steady celebrity following which currently exists at each Pure Management Group venue. With a track record for hosting some of the hottest parties including New Year's Eve 2006 with Britney Spears at PURE Nightclub and Eva Longoria christening the Pussycat Dolls Lounge, Pure Management Group has perfected the art of celebrity entertainment. The success of Pure Management Group has also blossomed into a company that attracts celebrity investors amongst the likes of Andre Agassi, Steffi Graf, Celine Dion, Shaquille O'Neal, Wilmer Valderrama, Nick Lachey and Nicky Hilton in addition to others.

Serving as the first true nightlife destination in The Bahamas, Aura will become the ideal evening entertainment for guests and the featured nightlife destination in the Caribbean. Patrons will savor the moment and take pleasure in a thrilling experience that will create memories to last a lifetime.

About Pure Management Group

Additional properties under the Pure Management Group umbrella include PURE Nightclub, the Pussycat Dolls Lounge and Venus Pool Club at Caesars Palace, Las Vegas; Tangerine Lounge & Nightclub and sushi concept Social House at TI, Las Vegas; Coyote Ugly Las Vegas at New York-New York, Las Vegas; and Fat Tuesdays inside the Forum Shops at Caesars Palace, Las Vegas. Pure Management Group leads the field in Las Vegas dining and nightlife, consistently producing innovations in style, sound and energy creating the hottest venues in Las Vegas.

About Atlantis, Paradise Island resort, The Bahamas

Atlantis, Paradise Island is the flagship resort of Kerzner International, a leading international developer and operator of destination resorts, casinos and luxury hotels. This unique, ocean-themed destination is located on Paradise Island, The Bahamas, and features a variety of accommodations, all built around a 97-acre waterscape comprised of over 20 million gallons of fresh and saltwater lagoons, pools and habitats. Home to the largest open-air marine habitat in the world – second only to Mother Nature -there are over 50,000 marine animals in lagoons and displays, including The Dig, a maze of underwater corridors and passageways providing a journey through ancient Atlantis. In February, 2007, Atlantis unveiled AQUAVENTURE, a non-stop water experience consisting of thrilling new water slides, a mile-long river ride with high intensity rapids and wave surges, and never-before-seen special effects. Also opening in early 2007, is the resort's dolphin interaction and education center, Dolphin Cay, created with the goal of enlightening visitors about the wonders of these remarkable ocean inhabitants. The Cove Atlantis, is a new 600-suite resort, opening in March 2007, and will feature spectacular designs by acclaimed interior architects Jeffrey Beers and David Rockwell, unprecedented services and amenities, private all-adult and family pools, lavish cabanas and breathtaking views of the ocean. Atlantis is also known as THE culinary destination in The Caribbean with a collection of restaurants from world-renowned chefs including Nobu Matsuhisa, Jean-Georges Vongerichten, Bobby Flay and Angelo Elia. The resort boasts an impressive collection of luxury boutiques and shops and the largest conference center, meeting and convention facilities in The Caribbean.

For further information about Atlantis, Paradise Island; telephone 954-809-2000, or visit Atlantis.com. For reservations, call your travel agent or 800-ATLANTIS.

Both low and high resolution color photography of Atlantis, Paradise Island is available at AtlantisBrand.com. If you are new user to this site, please complete the online registration to be granted access to the Digital Asset Library.

SOURCE: KIRVIN DOAK

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